Blog
Insights for event teams.
Field notes on event funnels, post-event engagement, and the metrics that actually matter.
May 9, 2026 · Asaf Shuster
How to measure event ROI beyond the headcount
Attendee count is a vanity metric. Here's the small set of post-event signals that actually predict pipeline.
Read article →May 8, 2026 · Asaf Shuster
Why your event funnel breaks at the closing session
Most event teams optimize the lead-up. The drop-off happens after the event ends — and it's the one part nobody owns.
Read article →