Event marketing glossary
Plain-English definitions of the terms behind turning events into measurable pipeline — what they mean, why they matter, and how they fit together.
Post-event engagement
Post-event engagement is the practice of keeping attendees connected and active after an event ends — turning the event’s momentum into continued interaction, captured intent, and measurable pipeline, instead of letting it fade into a single thank-you email.
Read the definition →Event ROI attribution
Event ROI attribution is the practice of connecting what happens at and after an event — attendance, engagement, and follow-up actions — to pipeline and revenue, so marketers can prove how much the event actually contributed.
Read the definition →Post-event marketing
Post-event marketing is everything a brand does to nurture, convert, and retain attendees after an event ends — the follow-up, content, personalized engagement, and campaigns that turn a one-time gathering into ongoing pipeline.
Read the definition →See it on a real event.
Book a 15-minute walkthrough and we’ll show you the post-event funnel in action.